June 30, 2010 by admin
Variable Data Printing (VDP) allows companies to customize their direct mail marketing campaigns in order to provide custom content to individuals. VDP lets you change text, graphics, and images. This means you can create fully optimized direct mail campaigns that appeal to each specific person who is seeing your direct mail piece.
Without customized marketing materials, [...]
June 29, 2010 by admin
There are many options available to generate new leads for your business. Whether it is through direct mail marketing, search engine marketing, or online advertisements, you can find the marketing plan that works best with your company and its budget.
However, if you have leads coming in, you have to make sure that you are not [...]
June 23, 2010 by admin
Once you get a website for your company up and running, you shouldn’t just forget about it. You must take some time to analyze your website, who is linking to your website, and understand the basic structure of how your website works.
Google Webmaster Tools allows webmasters to see how Google is crawling and indexing your [...]
June 22, 2010 by admin
Including social media sharing options like Twitter, Facebook, MySpace, LinkedIn, and Digg in your email marketing messages can generate a 30% higher click-through rate than emails without a social sharing option.
According to a study by GetResponse, only half of email marketers are including social media links in their emails, even though it can vastly improve [...]
June 18, 2010 by admin
If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website.
Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming [...]
June 9, 2010 by admin
One of the main purposes of your website is to make sure people can find your product or service. If they can’t find it, they can’t buy it. Then you have to use your website to explain why they should have it, why they should use your company, how much it costs, and how to [...]
June 9, 2010 by admin
If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website.
Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming [...]
June 9, 2010 by admin
When working on search engine optimization of a website, most people tend to focus on the content and images. One area often overlooked in SEO is the PDF documents they post. PDFs are becoming more common place in business, so if you are posting them on your website, make sure search engines can read them.
Here [...]
June 9, 2010 by admin
Email Marketing is one marketing tool available for you to grow your business. However, without a plan, you may not be able to truly maximize its effectiveness.
First, figure out exact goals for your email marketing campaign. If it is to increase sales, then your emails should focus on coupons and special deals. If you want [...]
June 9, 2010 by admin
Businesses of every size can benefit from utilizing local listings. Having complete, accurate, and consistent data on listings like Google Maps and Yahoo Local can help increase awareness for your business and bring in more sales.
According to the most recent ComScore study completed in 2009 for 2008, local search grew 58% in 2008, reaching an [...]
