July 30, 2010 by admin
Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization.
Not Putting Keywords In Your Page Titles A page title is the [...]
July 28, 2010 by admin
Local search is a great way to better reach your specific target audience. Approximately 73% of all online activity is related to local content, according to Google.
The target audience for your business may be people who live in a specific town or state, so setting up a national or global search campaign would be a [...]
July 26, 2010 by admin
There are a lot of email service providers available who give a variety of solutions for your email marketing campaign. Many of the more inexpensive ones only give you cheap and easy tools, but these may not be the best options for your business.
There are 4 simple ways that you can create an effective email [...]
July 23, 2010 by admin
Companies are always looking for new tools and ideas to grow their business. However, the best options are often based on the tried and tested marketing techniques.
Outflow marketing is one of the main ways of increasing your business. Outflow marketing focuses on the ways companies move their message and product to the market. Outflow marketing [...]
July 21, 2010 by admin
More than 16% of the U.S. population moves each year, creating a large pool of potential new movers and new homeowners who could be your next customers. These people are going to need a lot of services, looking into new business and companies, and more receptive to trial offers.
New movers spend more in the first [...]
July 12, 2010 by admin
Speed-to-call is the largest driver of lead conversion in the first two minutes after the lead has been generated, and calls in less than a minute have a 391 percent improvement on average conversion rates.
The importance in speed-to-call and response time was found to be as the main lead conversion among business-to-consumer organizations, including best-in-class [...]
July 9, 2010 by admin
Small businesses often times have a smaller marketing budget and need to be wise in how they spend that money. However, one area where they should not hold back money is in their website design.
According to a recent survey, approximately 75 percent of web users admit to judging a website’s creditability based on its website [...]
July 8, 2010 by admin
Almost 75 percent of online retailers either have or are creating a mobile strategy, according to a Forrester Research study. Approximately 20 percent already have a fully implemented mobile strategy.
“Mobile investment is modest now, but we see that it will pick up in the future, especially among the biggest brands that have already invested significant [...]
July 2, 2010 by admin
If you haven’t been paying attention to how your website is performing, you are losing out on valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website.
Web metrics software is easily available and can provide you a lot of information. However, it can [...]
July 1, 2010 by admin
We have already talked about how you can Improve Your Email Click-Through Rates With Social Media.
Cross-promotional marketing efforts can help your company spread the word as you launch new marketing platforms, as well as boost follower interest. By reaching out to your leads and customers through multiple channels, you can appeal to them in a [...]
