September 29, 2010 by OneIMS
Some marketers may feel that direct mail marketing is not a successful use of a marketing budget. However, in a recent study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM found that consumers in U.S. and Canada between the ages of 18-34 preferred to learn about marketing offers via mail and newspapers [...]
September 27, 2010 by OneIMS
Running a Pay-Per-Click (PPC) marketing campaign on Google is one way to increase your visibility online. Having your website show up at the top of search engines means that your company will be seen by your target audience before your competitors.
Having your ads show up at the top of Google requires more than just [...]
September 24, 2010 by OneIMS
Cross channel marketing using one marketing channel, like direct mail, to support or promote another channel, like your website. Focusing all of your efforts on a single marketing campaign on a single channel may seem like your best bet, but it may not help increase your brand awareness. Creating an integrated cross channel campaign creates [...]
September 22, 2010 by admin
Your direct mail marketing campaign cannot be successful if you are not using a quality mailing list. A beautifully designed postcard for your new steakhouse restaurant is worthless to vegetarians. A quality mailing list provider should know very specific details about the people living in your target area.
Here are 3 things you need to watch [...]
September 20, 2010 by admin
With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization.
Personalization
If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase may see different [...]
September 17, 2010 by admin
Once you are able to bring someone to your e-commerce website and convince them to become a customer once, you will want to figure out how to make them come back. Keeping customers is one of the most effective but neglected ways to control your marketing costs.
Have your e-commerce website follow these 5 steps in [...]
September 15, 2010 by admin
With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of printing will be effective for the particular marketing campaign you are creating.
Offset printing, or offset lithography, is the most common high volume commercial printing [...]
September 13, 2010 by admin
Google has announced it’s latest innovation to search: Google Instant. In this post, find out exactly what Google Instant is and how it works.
What Is Google Instant?
Google Instant predicts what you are searching for as you type. Google’s autocomplete will take what you have typed, predicts the most likely completion, and shows you those results [...]
September 10, 2010 by admin
A key element of website design is having clear call-to-action buttons and links. A “call to action” refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the sales cycle that will hopefully lead to a sale, like [...]
