October 29, 2010 by OneIMS
A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content.
However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your [...]
October 22, 2010 by OneIMS
A welcome email campaign is an essential part of any email marketing campaign. By simply including a triggered welcome email into your marketing campaign can increase your transaction rates nine times more than bulk mailings and increase revenue per email eight times more than bulk mailings.
Experian Marketing Services, a global marketing leader and provider of [...]
October 20, 2010 by OneIMS
If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors.
According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information [...]
October 18, 2010 by OneIMS
QR Codes Part 1 – What are QR Codes?
QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces
In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because [...]
October 13, 2010 by OneIMS
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find [...]
October 11, 2010 by OneIMS
See part 1 of this series on QR codes: What are QR Codes?
As smartphones continue to increase in popularity, QR codes are an easy way to appeal to your tech-savvy customers while increasing the response rate on your direct mail campaigns.
The power of QR codes stems from their ability to provide customers with instant [...]
October 6, 2010 by OneIMS
Some companies may think that deep links – links to pages other than the homepage or top-level page – are not valuable. They believe deep links mean not seeing the website’s main landing page with useful information and banners.
However, deep links actually help a website in a variety of ways. Here are 5 ways deep [...]
October 4, 2010 by OneIMS
What Is A QR Code?
QR codes are starting to gain more traction in cross media marketing. A Quick Response Code, or QR Code, is a matrix barcode (or two-dimensional code) that is like a paper-based hyperlink. They have become popular (especially in Japan) for broad, often commercial purposes.
How Does A QR Code Work?
Using a smartphone, [...]
October 1, 2010 by OneIMS
Including clear navigation and links for social shopping can help improve a shopper’s experience on your eCommerce website. However, the basics are often what customers focus on when visiting your website.
According to the “Revolutionizing Website Design” report from digital marketing agency Oneupweb, Web users tend to focus on the fundamentals that facilitate purchasing.
Clear pricing and [...]
