September 22, 2010 by admin
Your direct mail marketing campaign cannot be successful if you are not using a quality mailing list. A beautifully designed postcard for your new steakhouse restaurant is worthless to vegetarians. A quality mailing list provider should know very specific details about the people living in your target area.
Here are 3 things you need to watch [...]
September 20, 2010 by admin
With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization.
Personalization
If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase may see different [...]
September 17, 2010 by admin
Once you are able to bring someone to your e-commerce website and convince them to become a customer once, you will want to figure out how to make them come back. Keeping customers is one of the most effective but neglected ways to control your marketing costs.
Have your e-commerce website follow these 5 steps in [...]
September 15, 2010 by admin
With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of printing will be effective for the particular marketing campaign you are creating.
Offset printing, or offset lithography, is the most common high volume commercial printing [...]
September 13, 2010 by admin
Google has announced it’s latest innovation to search: Google Instant. In this post, find out exactly what Google Instant is and how it works.
What Is Google Instant?
Google Instant predicts what you are searching for as you type. Google’s autocomplete will take what you have typed, predicts the most likely completion, and shows you those results [...]
September 10, 2010 by admin
A key element of website design is having clear call-to-action buttons and links. A “call to action” refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the sales cycle that will hopefully lead to a sale, like [...]
August 27, 2010 by admin
Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, [...]
August 25, 2010 by admin
Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible.
In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over the [...]
August 18, 2010 by admin
While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it – specifically, in politics.
As it gets closer to November elections, you can see plenty of local, state, and national politicians choosing direct mail campaigns as part of their overall marketing tactics.
Mississippi Governor Haley [...]
August 16, 2010 by admin
Last week, Delta Airlines launched a new feature on their Facebook page that allows fans to book flights without leaving the fan page.
The new feature, which will also be coming to Delta’s display ads on various news and publisher sites, has an arrow consumers can click and then it will expand a window on the [...]
