August 4, 2010 by admin
When re-branding or coming up with a new marketing strategy, some companies may come up with more abstract ways to promote their product or brand. However, re-branding can turn out to hurt your company or product more than help. Some products have an identity so deeply ingrained that when they re-brand, they can lose their entire identity [...]
Filed under: Advertising, Brand Identity, Cross Media Marketing, Marketing, Marketing Plan
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