July 12, 2010 by admin
Speed-to-call is the largest driver of lead conversion in the first two minutes after the lead has been generated, and calls in less than a minute have a 391 percent improvement on average conversion rates.
The importance in speed-to-call and response time was found to be as the main lead conversion among business-to-consumer organizations, including best-in-class [...]
Filed under: Conversion, lead generation, Marketing Tips
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The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting ...
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