September 24, 2010 by OneIMS
Cross channel marketing using one marketing channel, like direct mail, to support or promote another channel, like your website. Focusing all of your efforts on a single marketing campaign on a single channel may seem like your best bet, but it may not help increase your brand awareness. Creating an integrated cross channel campaign creates [...]
July 1, 2010 by admin
We have already talked about how you can Improve Your Email Click-Through Rates With Social Media.
Cross-promotional marketing efforts can help your company spread the word as you launch new marketing platforms, as well as boost follower interest. By reaching out to your leads and customers through multiple channels, you can appeal to them in a [...]
