October 18, 2010 by OneIMS
QR Codes Part 1 – What are QR Codes?
QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces
In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because [...]
October 13, 2010 by OneIMS
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find [...]
September 24, 2010 by OneIMS
Cross channel marketing using one marketing channel, like direct mail, to support or promote another channel, like your website. Focusing all of your efforts on a single marketing campaign on a single channel may seem like your best bet, but it may not help increase your brand awareness. Creating an integrated cross channel campaign creates [...]
August 4, 2010 by admin
When re-branding or coming up with a new marketing strategy, some companies may come up with more abstract ways to promote their product or brand. However, re-branding can turn out to hurt your company or product more than help. Some products have an identity so deeply ingrained that when they re-brand, they can lose their entire identity [...]
July 1, 2010 by admin
We have already talked about how you can Improve Your Email Click-Through Rates With Social Media.
Cross-promotional marketing efforts can help your company spread the word as you launch new marketing platforms, as well as boost follower interest. By reaching out to your leads and customers through multiple channels, you can appeal to them in a [...]
