November 3, 2010 by OneIMS
The holidays seem to start earlier every year, which means it is time to optimize your marketing campaigns for the holiday season.
With your email marketing, it is important to do more than just coupons and discounts. Try to make your emails stand out from all the other holiday emails consumers will be getting this season [...]
October 22, 2010 by OneIMS
A welcome email campaign is an essential part of any email marketing campaign. By simply including a triggered welcome email into your marketing campaign can increase your transaction rates nine times more than bulk mailings and increase revenue per email eight times more than bulk mailings.
Experian Marketing Services, a global marketing leader and provider of [...]
October 13, 2010 by OneIMS
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find [...]
July 26, 2010 by admin
There are a lot of email service providers available who give a variety of solutions for your email marketing campaign. Many of the more inexpensive ones only give you cheap and easy tools, but these may not be the best options for your business.
There are 4 simple ways that you can create an effective email [...]
July 1, 2010 by admin
We have already talked about how you can Improve Your Email Click-Through Rates With Social Media.
Cross-promotional marketing efforts can help your company spread the word as you launch new marketing platforms, as well as boost follower interest. By reaching out to your leads and customers through multiple channels, you can appeal to them in a [...]
June 22, 2010 by admin
Including social media sharing options like Twitter, Facebook, MySpace, LinkedIn, and Digg in your email marketing messages can generate a 30% higher click-through rate than emails without a social sharing option.
According to a study by GetResponse, only half of email marketers are including social media links in their emails, even though it can vastly improve [...]
