September 29, 2010 by OneIMS
Some marketers may feel that direct mail marketing is not a successful use of a marketing budget. However, in a recent study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM found that consumers in U.S. and Canada between the ages of 18-34 preferred to learn about marketing offers via mail and newspapers [...]
September 22, 2010 by admin
Your direct mail marketing campaign cannot be successful if you are not using a quality mailing list. A beautifully designed postcard for your new steakhouse restaurant is worthless to vegetarians. A quality mailing list provider should know very specific details about the people living in your target area.
Here are 3 things you need to watch [...]
August 11, 2010 by admin
One of the best ways to get the attention of current or prospective clients is by using Personalized URLs. Personalized URLs, or PURLs, allow companies to give out individual URLs that includes the recipient’s name. This will direct them to a landing page that is filled with information specific to that person. These personalized websites [...]
July 21, 2010 by admin
More than 16% of the U.S. population moves each year, creating a large pool of potential new movers and new homeowners who could be your next customers. These people are going to need a lot of services, looking into new business and companies, and more receptive to trial offers.
New movers spend more in the first [...]
June 30, 2010 by admin
Variable Data Printing (VDP) allows companies to customize their direct mail marketing campaigns in order to provide custom content to individuals. VDP lets you change text, graphics, and images. This means you can create fully optimized direct mail campaigns that appeal to each specific person who is seeing your direct mail piece.
Without customized marketing materials, [...]
