November 3, 2010 by OneIMS
The holidays seem to start earlier every year, which means it is time to optimize your marketing campaigns for the holiday season.
With your email marketing, it is important to do more than just coupons and discounts. Try to make your emails stand out from all the other holiday emails consumers will be getting this season [...]
October 18, 2010 by OneIMS
QR Codes Part 1 – What are QR Codes?
QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces
In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because [...]
October 13, 2010 by OneIMS
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find [...]
October 11, 2010 by OneIMS
See part 1 of this series on QR codes: What are QR Codes?
As smartphones continue to increase in popularity, QR codes are an easy way to appeal to your tech-savvy customers while increasing the response rate on your direct mail campaigns.
The power of QR codes stems from their ability to provide customers with instant [...]
August 11, 2010 by admin
One of the best ways to get the attention of current or prospective clients is by using Personalized URLs. Personalized URLs, or PURLs, allow companies to give out individual URLs that includes the recipient’s name. This will direct them to a landing page that is filled with information specific to that person. These personalized websites [...]
August 9, 2010 by admin
Lead nuturing is a very important part of the sales process. It can use up a lot of your time and resources nuturing a lead into a sale, so you don’t want to make any mistakes. Treating a lead properly can help encourage them, but treating them poorly can also send them away quickly.
Make sure [...]
July 30, 2010 by admin
Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization.
Not Putting Keywords In Your Page Titles A page title is the [...]
July 23, 2010 by admin
Companies are always looking for new tools and ideas to grow their business. However, the best options are often based on the tried and tested marketing techniques.
Outflow marketing is one of the main ways of increasing your business. Outflow marketing focuses on the ways companies move their message and product to the market. Outflow marketing [...]
July 12, 2010 by admin
Speed-to-call is the largest driver of lead conversion in the first two minutes after the lead has been generated, and calls in less than a minute have a 391 percent improvement on average conversion rates.
The importance in speed-to-call and response time was found to be as the main lead conversion among business-to-consumer organizations, including best-in-class [...]
June 29, 2010 by admin
There are many options available to generate new leads for your business. Whether it is through direct mail marketing, search engine marketing, or online advertisements, you can find the marketing plan that works best with your company and its budget.
However, if you have leads coming in, you have to make sure that you are not [...]
