September 20, 2010 by admin
With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization.
Personalization
If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase may see different [...]
August 25, 2010 by admin
Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible.
In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over the [...]
