TDG Blog

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How to Integrate Technology into your Marketing Plan

January 6, 2011 by OneIMS 

It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment is changing so fast that it is hard to keep up with all the new trends [...]

Direct Mail Marketing Surges In Politics

August 18, 2010 by admin 

While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it – specifically, in politics.
As it gets closer to November elections, you can see plenty of local, state, and national politicians choosing direct mail campaigns as part of their overall marketing tactics.
Mississippi Governor Haley [...]

How Personalized URLs Improve Direct Mail Marketing Campaigns

August 11, 2010 by admin 

One of the best ways to get the attention of current or prospective clients is by using Personalized URLs. Personalized URLs, or PURLs, allow companies to give out individual URLs that includes the recipient’s name. This will direct them to a landing page that is filled with information specific to that person. These personalized websites [...]

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