January 6, 2011 by OneIMS
It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment is changing so fast that it is hard to keep up with all the new trends [...]
October 18, 2010 by OneIMS
QR Codes Part 1 – What are QR Codes?
QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces
In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because [...]
October 11, 2010 by OneIMS
See part 1 of this series on QR codes: What are QR Codes?
As smartphones continue to increase in popularity, QR codes are an easy way to appeal to your tech-savvy customers while increasing the response rate on your direct mail campaigns.
The power of QR codes stems from their ability to provide customers with instant [...]
October 4, 2010 by OneIMS
What Is A QR Code?
QR codes are starting to gain more traction in cross media marketing. A Quick Response Code, or QR Code, is a matrix barcode (or two-dimensional code) that is like a paper-based hyperlink. They have become popular (especially in Japan) for broad, often commercial purposes.
How Does A QR Code Work?
Using a smartphone, [...]
