November 5, 2010 by OneIMS
If you are wondering how to increase your search engine rankings or trying to find new ways to make your website search engine optimized, it may help to understand the basics of how search works.
Luckily, Google has created this video that explains how search works in very simple terms.
Understand how Google finds websites and ranks [...]
October 29, 2010 by OneIMS
A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content.
However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your [...]
October 6, 2010 by OneIMS
Some companies may think that deep links – links to pages other than the homepage or top-level page – are not valuable. They believe deep links mean not seeing the website’s main landing page with useful information and banners.
However, deep links actually help a website in a variety of ways. Here are 5 ways deep [...]
September 27, 2010 by OneIMS
Running a Pay-Per-Click (PPC) marketing campaign on Google is one way to increase your visibility online. Having your website show up at the top of search engines means that your company will be seen by your target audience before your competitors.
Having your ads show up at the top of Google requires more than just [...]
September 20, 2010 by admin
With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization.
Personalization
If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase may see different [...]
September 13, 2010 by admin
Google has announced it’s latest innovation to search: Google Instant. In this post, find out exactly what Google Instant is and how it works.
What Is Google Instant?
Google Instant predicts what you are searching for as you type. Google’s autocomplete will take what you have typed, predicts the most likely completion, and shows you those results [...]
August 25, 2010 by admin
Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible.
In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over the [...]
July 30, 2010 by admin
Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization.
Not Putting Keywords In Your Page Titles A page title is the [...]
July 28, 2010 by admin
Local search is a great way to better reach your specific target audience. Approximately 73% of all online activity is related to local content, according to Google.
The target audience for your business may be people who live in a specific town or state, so setting up a national or global search campaign would be a [...]
June 23, 2010 by admin
Once you get a website for your company up and running, you shouldn’t just forget about it. You must take some time to analyze your website, who is linking to your website, and understand the basic structure of how your website works.
Google Webmaster Tools allows webmasters to see how Google is crawling and indexing your [...]
