January 6, 2011 by OneIMS
It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment is changing so fast that it is hard to keep up with all the new trends [...]
October 13, 2010 by OneIMS
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find [...]
August 16, 2010 by admin
Last week, Delta Airlines launched a new feature on their Facebook page that allows fans to book flights without leaving the fan page.
The new feature, which will also be coming to Delta’s display ads on various news and publisher sites, has an arrow consumers can click and then it will expand a window on the [...]
August 13, 2010 by admin
Global Director of Digital and Social Media for PepsiCo Bonin Bough talked with BigThink.com about Pepsi’s social media strategy.
One idea that he discusses is how everyone’s social media strategy needs to be unique to their company and resources. Being true to your company and its brand in the end will be what helps increase [...]
July 1, 2010 by admin
We have already talked about how you can Improve Your Email Click-Through Rates With Social Media.
Cross-promotional marketing efforts can help your company spread the word as you launch new marketing platforms, as well as boost follower interest. By reaching out to your leads and customers through multiple channels, you can appeal to them in a [...]
June 22, 2010 by admin
Including social media sharing options like Twitter, Facebook, MySpace, LinkedIn, and Digg in your email marketing messages can generate a 30% higher click-through rate than emails without a social sharing option.
According to a study by GetResponse, only half of email marketers are including social media links in their emails, even though it can vastly improve [...]
