December 16, 2010 by OneIMS
The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete revitalizes their company.
Their old homepage was extremely cluttered with links, a lot of flashing banners, and a moving ticker at the [...]
November 17, 2010 by OneIMS
According to the October 2010 U.S. Mobile Consumer Briefing, 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations, not including making phone calls. In 2009, the number was only 25 percent.
The iniquitousness of smartphones means that more people will be using apps, mobile websites, geolocation services, and [...]
October 20, 2010 by OneIMS
If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors.
According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information [...]
October 13, 2010 by OneIMS
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find [...]
October 6, 2010 by OneIMS
Some companies may think that deep links – links to pages other than the homepage or top-level page – are not valuable. They believe deep links mean not seeing the website’s main landing page with useful information and banners.
However, deep links actually help a website in a variety of ways. Here are 5 ways deep [...]
October 1, 2010 by OneIMS
Including clear navigation and links for social shopping can help improve a shopper’s experience on your eCommerce website. However, the basics are often what customers focus on when visiting your website.
According to the “Revolutionizing Website Design” report from digital marketing agency Oneupweb, Web users tend to focus on the fundamentals that facilitate purchasing.
Clear pricing and [...]
September 17, 2010 by admin
Once you are able to bring someone to your e-commerce website and convince them to become a customer once, you will want to figure out how to make them come back. Keeping customers is one of the most effective but neglected ways to control your marketing costs.
Have your e-commerce website follow these 5 steps in [...]
September 10, 2010 by admin
A key element of website design is having clear call-to-action buttons and links. A “call to action” refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the sales cycle that will hopefully lead to a sale, like [...]
August 6, 2010 by admin
Launching a new website or a website redesign takes a lot of time, energy, and money. It is important that you have a clear plan from the beginning to make sure that you aren’t wasting your resources on a website that will end up not meeting your goals.
Look through these reasons why many websites fail [...]
July 30, 2010 by admin
Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization.
Not Putting Keywords In Your Page Titles A page title is the [...]
