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Website Redesigns That Work – Direct Marketing Association

December 16, 2010 by OneIMS 

The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete revitalizes their company.

Their old homepage was extremely cluttered with links, a lot of flashing banners, and a moving ticker at the [...]

4 Ways To Make Your eCommerce Website SEO Friendly

October 29, 2010 by OneIMS 

ecommerceA lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content.
However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your [...]

Online Videos Can Bring In More Visitors To Your Healthcare Websites

October 20, 2010 by OneIMS 

If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors.
According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information [...]

5 Ways Deep Links Help Your Website

October 6, 2010 by OneIMS 

onlineSome companies may think that deep links – links to pages other than the homepage or top-level page – are not valuable. They believe deep links mean not seeing the website’s main landing page with useful information and banners.
However, deep links actually help a website in a variety of ways. Here are 5 ways deep [...]

8 Reasons Why Your Website Could Fail

August 6, 2010 by admin 

Launching a new website or a website redesign takes a lot of time, energy, and money. It is important that you have a clear plan from the beginning to make sure that you aren’t wasting your resources on a website that will end up not meeting your goals.
Look through these reasons why many websites fail [...]

7 Ways You Might Be Ruining Your B2B Website Optimization

July 30, 2010 by admin 

Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization.

Not Putting Keywords In Your Page Titles A page title is the [...]

Bad Website Design Drives Away Customers

July 9, 2010 by admin 

Small businesses often times have a smaller marketing budget and need to be wise in how they spend that money. However, one area where they should not hold back money is in their website design.
According to a recent survey, approximately 75 percent of web users admit to judging a website’s creditability based on its website [...]

Understanding Web Metrics and Website Performance – Part 4: Maintenance

July 2, 2010 by admin 

If you haven’t been paying attention to how your website is performing, you are losing out on valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website.
Web metrics software is easily available and can provide you a lot of information. However, it can [...]

Understanding Web Metrics and Website Performance – Part 3: Performance

June 18, 2010 by admin 

If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website.
Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming [...]

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