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How to Integrate Technology into your Marketing Plan

OneIMS — Thu, 06 Jan 2011 14:33:24 +0000

It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment is changing so fast that it is hard to keep up with all the new trends [...]

Website Redesigns That Work – Direct Marketing Association

OneIMS — Thu, 16 Dec 2010 14:22:49 +0000

The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete revitalizes their company.

Their old homepage was extremely cluttered with links, a lot of flashing banners, and a moving ticker at the [...]

4 Ways to Improve Your Conversion on Landing Pages

OneIMS — Wed, 08 Dec 2010 14:30:20 +0000

A landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help your online marketing by converting your clicks into leads and sales.
If [...]

Why You Need To Make Your Business Mobile Friendly For The Holidays

OneIMS — Wed, 17 Nov 2010 14:00:18 +0000

According to the October 2010 U.S. Mobile Consumer Briefing, 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations, not including making phone calls. In 2009, the number was only 25 percent.
The iniquitousness of smartphones means that more people will be using apps, mobile websites, geolocation services, and [...]

How Does Searching On Google Work?

OneIMS — Fri, 05 Nov 2010 14:26:59 +0000

If you are wondering how to increase your search engine rankings or trying to find new ways to make your website search engine optimized, it may help to understand the basics of how search works.
Luckily, Google has created this video that explains how search works in very simple terms.

Understand how Google finds websites and ranks [...]

3 Ways To Make Your Emails Perfect For The Holidays

OneIMS — Wed, 03 Nov 2010 14:00:25 +0000

The holidays seem to start earlier every year, which means it is time to optimize your marketing campaigns for the holiday season.
With your email marketing, it is important to do more than just coupons and discounts. Try to make your emails stand out from all the other holiday emails consumers will be getting this season [...]

4 Ways To Make Your eCommerce Website SEO Friendly

OneIMS — Fri, 29 Oct 2010 14:14:17 +0000

A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content.
However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your [...]

Increase Open Rates and Revenue With Welcome Emails

OneIMS — Fri, 22 Oct 2010 14:30:24 +0000

A welcome email campaign is an essential part of any email marketing campaign. By simply including a triggered welcome email into your marketing campaign can increase your transaction rates nine times more than bulk mailings and increase revenue per email eight times more than bulk mailings.
Experian Marketing Services, a global marketing leader and provider of [...]

Online Videos Can Bring In More Visitors To Your Healthcare Websites

OneIMS — Wed, 20 Oct 2010 14:01:40 +0000

If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors.
According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information [...]

QR Codes Part 3 – 9 Real Life QR Code Examples

OneIMS — Mon, 18 Oct 2010 14:15:37 +0000

QR Codes Part 1 – What are QR Codes?
QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces
In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because [...]